GlobeMed Group, the leading healthcare benefits management company, successfully held its 2025 Executive Seminar titled “Reinforcing our Regional Presence”, attended by H.E. Mr. Michel Pharaon, Chairman of the Board of Directors, Mr. Roger Nasnas, Vice-Chairman of the Board of Directors, and Board Member Mr. Mounir Kharma, alongside General Managers and Executives from GlobeMed’s 11 regional operations. The seminar took place at Phoenicia Hotel in Beirut, Lebanon.

In his opening remarks, H.E. Mr. Pharaon emphasized 2025 as a pivotal year for expansion and innovation. He highlighted emerging opportunities across multiple markets, including the evolving mandatory health coverage in the Gulf, and key challenges facing the developing health sector such as inflation and the rising cost of cancer treatments, which necessitate tailored cost containment measures such as the adoption of value-based care models for cost-effective quality healthcare. He added, “As we look back at the past 30 years and ahead to 2026 and beyond, we will remain the keystone in keeping up with the future of health insurance needs in the region, developing new business and service models that meet the needs of the millions of insured members through our regional clients in both the private and public sectors”.

The General Managers of all the GlobeMed franchised operations spread across 11 countries presented robust financial performance for 2024 and outlined their strategic roadmap for 2025 and beyond.

Relaunch of GlobeMed Gulf in the UAE

The seminar marked GlobeMed’s renewed commitment and investment in the UAE market with the official relaunch of GlobeMed Gulf Healthcare Solutions for third party administration services starting June 2025.

The GlobeMed FIT Mobile App enhancements were announced to the attendees, and the seminar introduced GlobeMed’s new high-standard cybersecurity framework measures built with partners to safeguard data integrity and preserve the trust of clients and their insured members. The company also reaffirmed its commitment to excellence through training and development initiatives, a strategic pillar for sustaining innovation and quality service.

GENIX: Rollout of AI-enabled features

GlobeMed presented several major innovations in their new state-of-the-art health insurance system, GENIX, enhanced with AI capabilities to boost automation and fraud detection, encompassing GlobeMed’s Pharmacy Benefits Management (PBM) system designed to improve the financial and clinical performance of clients by proficiently managing drug utilization for both acute and chronic prescription medications. These systems will be unfolded throughout 2025 and 2026 in the different operations.

A dedicated workshop on International Health Services was also organized, showcasing “Globe Assist’s” unique cross-border automated services, International Health services, assistance and travel services through Globe Travel Solutions, a dedicated travel insurance service, along with TMED Telehealth designed to be implemented in the years ahead to facilitate access to outpatient care across the region.

The seminar also introduced a series of new initiatives, such as tools for microinsurance developed with strategic partnerships and other underwriting, analytical, and digital tools to serve more than 220 clients.

GlobeMed Lebanon Tribute to Gen Re

A special tribute was presented by GlobeMed Lebanon to Gen Re in recognition of their dedicated efforts and major support in key initiatives and projects in Lebanon.

A dinner ceremony was held at the Beirut Hippodrome, where attendees and special guests enjoyed an elegant evening surrounded by nature and a luxurious setting.